Sh 9,435,200

Core Strategy Team:

1. Purpose

2. Preamble

Strengths

Weaknesses

Opportunities

Threats

DEDUCTION

b The Candidates/Party popularity is imminent should we recreate and

maintain the euphoria achieved during the 2005 Constitutional Referendum

and in the last General Election.

I

The Grand Entrance

As earlier agreed in order that our candidate campaigns commence with impact, it is necessary

that he exit Kenya to lay foundation for a grand home coming similar to Matibas

in 1992 and Kibakis in 2002. Whereas the party has identified areas such as Nigeria and

Middle East as regions of interest, it is recommended that the Candidate focus on Europe

and the United States where Diaspora is active) for this purpose. A lengthy absence will

starve the country of Hon Raila and stimulate an outpouring of adoration that will take us

to victory.

II

Kikuyu Alienation

Owing to this strategyís success during the 2005 referendum, it is the partyís position it

should be utilized once more for the General Election. There is overwhelming feeling

among the non-Gema communities that the Kikuyu are selfish bigots dedicated to a tribal

hegemony who will never share the spoils of government with other communities. Underpinning

this strategy is the blessing that ODM campaign has able pointmen in Mudavadi,

Ruto, Balala and Ntimama who can efficiently galvanize their respective communities

around the anti-kikuyu initiative. Concurrently, every effort must be made to undermine

Kalonzo in order to prevent him from emerging as an alternative avenue for antikikuyu

sentiment. In this regard, particular caution should be placed on regions such as

RVP where Kalonzo has the potential of attracting some of our votes. Anti-Kikuyuism

must be reinforced with promises of jobs and economic gains to key players from every

community supporting this initiative.

It is possible to trigger a class war by painting the Kibaki Government as an insensitive,

uncaring group of Muthaiga Golf clubbers. Available research also suggests that this

strategy could also resonate with poor kikuyu youth who feel economically marginalized

by their own government. As part of this strategy the party should seek to elevate the

emotions within all youth constituents who may it successful, be willing to vote for us in

the protest. Visible signs of class disparity will provide important fodder for this theme.

It is absolutely essential that through out this campaign, Raila remain aligned to the

Western Countries (such as the United States) in order to take advantage of the deteriorating

relationship between them and Kibaki. ODM can expect both financial and political

support particularly from the United States.

This being the contest of a lifetime, the party should employ all available means to ensure

a victory. Subterranean campaigns will therefore form a critical component of our activities.

Corruption in the Kibaki Government, the mess of Kibakis domestic situation and

the soap opera of the Artur brothers provide ready material for this war.

The Media

Since 2005, the Orange team has maintained intimate contacts across all media. Even

though a number of senior media managers are active in our campaigns, we should establish

strongest Media Centre possible, manned by local and international experts. Indeed,

we must approach this issue with the understanding that victory in the media war could

very well mean victory at the polls.

Identify the Fixers.

There is no doubt that the key regional point men are invaluable to this campaign as

without them the whole thing could tumble. In order to insulate the candidate from attacks

on his person, not all advertising and campaign efforts should be focused on him.

At the same time, all possible efforts should be used to retain discipline among the party

leadership, including reminding them of their vulnerability.

Funding

Tap into pledged funding from external donors including Federal Republic of Nigeria,

Germany, the United Arab Emirates, South Africa, Libya, The Democratic Republic of

Congo as well as individual /institutional caucuses such as GTZ network, Cyril Ramaphosa,

the Deya Ministries and US Republicans among others.

Below is the schedule of activities that will lead to the implementation of our strategy

Strategy

Rationale

How to Activate

When to Activate

Action By:

The Anti-Kikuyu crusade

1. This is an important wedge issue. It will help galvanise the rest of the country against a

common enemy and set the overall theme of our campaign

1. Mass media (allusion to predominance of Kikuyus in public service and business

2. Public Rallies

3 Leaflets

4 Viral e-mail and SMS

Through out the campaign period, heightened activities three weeks before elections

All members R.O. to lead the execution of this strategy

Uhuru Kenyatta as Kibakis Choice for 2012

1. 1. Accentuate the anti-Kikuyu sentiments.

2. Cause unease within PNU ranks

3.Attract Luhya vote by eliminating the belief that there will be a Luhya successor

4. Communicate the intention to retain power within a select group of prominent political

families

(Kenyatta, Moi, Kibaki)

1.

Speculative newspaper articles /opeds

1.

Public pronouncements at all campaign rallies

1.

Blogs/web forums

1.

Leaflets, with special focus on Western Kenya and RVP

Immediately, with heightened media activities end of November

1. Kipkoech Tanui & Okech Kendo.

2. R.O

Majimbo

5. Majimbo present the promise to the electorate that they will retain their resources

at the exclusion of foreigners particularly the Kikuyu, Akamba and the Indians. It is particularly

important in galvanising the Coastal vote.

1. Public Rallies in RVP Western and Coast

2. Op-Ed columns in the mainstream media

3. TV/FM radio call in shows

4. Public forums such as workshops with high profile personalities such as Ghai.

5.

Immediate heightened activities sin December

Ruto to lead campaign team.

Corruption

Branding the opponent as irredeemably corrupt will provide diversionary salvos and a

campaign theme worth pursuing through out the electioneering period.

1. Press conferences, themed under specific premises such as Telkom and Safaricom

sale.

2. TV, Radio, Billboard advertising.

3. Newspaper articles, radio and TV talkshows.

4. Campaign Rallies

5. Viral email, Mashada Blogs, You tube and SmS

Through out the campaign period with heightened activities in NOV/DEC

All RO to provide core leadership.

The Githongo Dossier

Githongo has so far provided the most important ammunition in branding the opponent as

irredeemably corrupt. He still is capable of killer blow

Release more incriminating recordings from his time in Government

10 days before elections

J Odindo to provide Nation forum.

R.O. to release material already in custody

The Artur Brothers

6. This Saga presents unending opportunities to embarrass the Kibaki team

Induce brothers to release their long awaited book at the right moment. Our media

partners are waiting to serialize the contents.

Two weeks before the elections

R.O

The age issue

Our core supporters are essentially young people whoa re angry about the domination of

Kibaki politics by frail septuagenarians.

Billboards and leaflets ridiculing the old people in the Kibaki team; contrast this with

billboards of Hon Raila with young people- the promise of a buoyant future.

immediately

Communication team

Rigging

1. Prepare ground for rejection of

1. Press conferences

Oct/Nov/ Dec

All

Unfavourable results 2.Increase interest in monitoring activities to ensure no rigging

happens

3. Deflect attention from ourselves should opportunities be available to manipulate voter

turnout in our green areas.

1.

Op-Ed Columns

1.

TV/FM radio call-in shows

1.

Petitions to embassies and ODM- friendly NGOsí

1.

Public Rallies

Ethnic Tensions/Violence as a last

Resort

To discourage voter participation in hostile areas

1.

Continue pro-Majimbo utterances

1.

Use ODM agents on the ground to engineer ethnic tensions in target areas

1.

Support Kapondiís forces in Mt. Elgon

1.

Leaflets targeting the Kikuyus, Kisiis, etc

Mid-Dec

Bring Alexanda Sitienei

Current Topic –

ODM document